Keeping the production lines moving
October is upon us, and many manufacturing companies will be beginning to ramp up production to meet the fast approaching seasonal demand.
Careful strategic planning is vital during this period, and failure to plan accordingly could have a serious negative impact on business.
Social media marketing has helped spread the word about what is popular for the upcoming holiday season, from the best toys, to the most fashionable winter clothing, and the ‘must have’ gifts. Unexpected publicity can put a strain on manufacturers who are not ready to meet the increase in demand. Production must increase, but where will the money come from?